Question

what method does Porsche typically use for advertisements (cognitive, emotional, image, or endorsement). Out of the four types, suggest how one of the other methods could be effective providing details.

Answer 1

What method does Porsche typically use for advertisements (cognitive, emotional, image, or endorsement).

In most cases, cars use celebrity endorsement as one of the key advertisement methods apart from the other three methods of advertisement. An example would be the Matthew McConaughey's Lincoln Commercials.

Out of the four types, suggest how one of the other methods could be effective providing details.

Another method that could be used to advertise cars is using emotional ads. Humorous ads are not all effective because the people remember the joke, but not necessarily remember the brand that was being advertised. I would agree and disagree with this as it really would depend on what the commercial was. The same commercial that I previously talked about with Matthew McConaughey would be a good example of an emotional and humorous ad, as not only was it humorous to a lot of people but this was an ad where people did remember the brand.

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