2. Provide for me a brief history of the evolution of commercialism (i.e. making money off...

2. Provide for me a brief history of the evolution of commercialism (i.e. making money off the Olympics) of the IOC and the Olympic Games. Be sure to highlight major moments in this evolution. Be sure to tell me why this is significant.

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COMMERCIALISM- include licensing, sponsorship of event by some personality or medium. during 20th century, Olympic viewed as example of amateur athelets.

major moments and their significance

sponsorship of organizing committee- Olympic event organizers (OCOGS) were forced to opt commercialism. Philips was not the only Olympic sponsor who provided support . coca cola did not tout its linked as an official sponsor of US Olympic team in the advertisement.
EVILS of commercialism- earlier USOC ( united state Olympic committee) did not happy with commercialism but later begun licensing program( Bingham 1958)
1984 los angels Olympic games.- marked a watershed event and 1984 los angles Olympic game become one of the highly politilized
dawn of ambush marketing- ambush marketing referred to planned effort by organization to associate themselves, only one sponsor in each product .
impact of television- Rome 1960 broadcast right to televise the olympic were actually sold to CBS who broadcast total 36 hour coverage.

keosha answered 1 week ago

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2. Provide for me a brief history of the evolution of commercialism (i.e. making money off...

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