Competitive Profile Matrix of Procter & Gamble ( P & G)

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COMPETITIVE PROFILE MATRIX (CPM) OF PROCTER & GAMBLE (P&G)

Before we discuss about the competitive profile of Procter & Gamble, let me tell you what is competitive profile matrix ( CPM )

CPM is a strategic analysis, makes us to understand your company's strengths and weaknessess to our competitors. All companies have their own strengths and weakness and they follow different paths. The advantage of Competitive Profile Matrix is we can understand and list in a rank basis with your company to your competitors so as to easily compare the total package of both which brings to the market place. These are decided with the success factors like marketing, brand reputation, location, product quality, customer services, products range ,.etc....

Procter & Gample ( P&G) is a multinational company which has lots of competitors in the market, even though they have their own space in the global market. They are not specialised in single type of product but wide range of personal health and personal care &hygiene products like all households and daily use products. Ambi pur, Oal-B, Head & shoulders, Vicks,etc.. are some products of P&G

They are dealing different products they have competitors for each products. So that, they compare their each products with the respective competitors.

Let me show you an example of Competitive Profile Matrix of Procter & Gample :

SUCCESS FACTORS	Weight	PROCTER & GAMBLING	COMPETITORS 1	COMPETITOR 2	COMPETITORS 3
MARKETING		Rating	Score	Rating	Score	Rating	Score	Rating	Score
BRAND REPUTATION
LOCATION
PRODUCTS QUALITY
CUSTOMER SERVICE
PRODUCT RANGE
TOTAL

keosha answered 6 months ago

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