In: Accounting
What is data analytics? Why do you feel there has been such a emphasis on these skills in corporate America in recent years? Identify and provide an example of how data analytics can be used in your business industry.
What is Data Analytics?
It is the process of examining data sheet to draw conclusion about the information they contain.It is used to discover hidden patterns , market trends and customer preference for the benifit of organizational decision making.
Why do feel there has been such emphasis on these skill in corporate america in recent years?
There has been much emphasis on these skils in corporate america because:
1,It helps business entities to gain a huge competitive edge over others.
2.It improves efficiency by indentifying and analysing latest markets trends,allowing you to keep pace with competitors.
3.Companies uses insights they gain from data analytics to take improved decision making.
4.It helps to streamline business process thereby saving cost, improved quality and reducing waste.
5.Better Customer Service
6.More Effective marketing.
Examples of data analytics in Business industry.
Data analytics is used in business industry to accquire new customer and retain old customer, a real examle of company that uses data analytic is coca cola that manages to strenghten its data strategy by building digital loyalty programme..
Business industry uses data analytics as part of its Information technolgy to improve network performance and ensure cyber security against cyber attack, malware etc.