Question

What do you think are the consequences if sales goals are set at unrealistic levels?

Answer 1

Sales targets are set up by the company to achieve higher sales and in terms increase revenue of the company.
For this purpose sales manager are given the responsibility to manage the sales targets/goals. And such sales targets/goals should be set up at a realistic level (i.e at a achievable levels) by the manager.

If sales goals are not set up at realistic level, than there are the following consequences of setting sales goals at an unrealistic level :

• In actual manner unrealistic sales goals can reduce the sales level. This is so because if there are an unrealistic sales goals set up for salesperson then he (salesperson) may not even put his actual effort to achieve such sales target.
• The quality of sales efforts provided by the salesperson will also diminish.
• It can also be said that the salesperson may give up even before starting.
• Unrealistic salea targets also hurts the moral of salesperson.
• If sales manager set sales goals at an unrealistic levels for the salesmen, than this will also damage the relationship between the two. Salesperson will not be happy with such decision taken by their manager.