Question

Choose a Fortune 500 company that you are interested in researching for this

assignment.

This company should be a different company than your Week 5 Research Case Analysis

company or your Course Project company.

Write a report applying specific course concepts from this week's reading. Examples are

Competitive Intelligence, Demographics, Porter's 5 Forces, Value Chain Analysis, Resource-

Based View, Balanced Scorecard, Human Capital, and Social Capital.

The research case analysis may draw on items from the online environment—newspapers,

magazines, and websites—to provide current (i.e., within the last year) examples of course-

related topics (i.e., Business Strategy from this week's reading assignment). Relevance and

probable interest to the class are especially welcome.

The research case analysis should fully address the following points in this order.



The organization you have chosen,



Discuss the company utilizing specific course concepts from this week's assigned

Answer 1

Answer:

Fortune 500 company: Tata motors.

Brief about company: TATA motors is and Indian multinational company which is into manufacturing of automobiles with headquarters in Mumbai, India. With many assembly plants in cities across India and abroad. Tata's main subsidiaries purchased are jaguar land rover and Daewoo. Founded in the year 1945 and is listed in BSE. NSE and the New York stock exchange. The company stands in 265th on the fortune 500 list. Producer of automotive in various segments like commercial vehicles, military vehicles, electric vehicles. And joint ventures with Marco polo, fiat, Hitachi etc.

Research and applying the following concepts

1. Competitive intelligence: it is to gather data about the industry, competitors- strategies, products and services, business environment etc as this information would help analyzing the present scenario and develop smarter business strategies.

Tata motors has been very good at studying market and all the constraints in detail before taking up any step like development of strategy or making any new addition to the product line etc. for example according to the article on leading business new portal, Tata motors will start a feasibility study before they introduce the electric version of Tata Indica in India.

2. Demographics: statistical information with respect to the population and other important factors to know the customer preferences.

Tata motors as we can see all their products are as per the demographics. For example, introduction of TATA NaNO for the lower middle-class people of India.

3. Porters 5 forces: following are the 5 forces

• The threat of new market players: Tata motors handle this by focusing on brand image.
• The threat of substitute: with the competitive advantage Tata products are better than their substitutes.
• Power of customers: customers can influence but Tata makes sure it’s the company who decides not the customers.
• Industry rivalry: all the competitors have to face the tough competition from Tata motors as they are the leading in their industry
• Attractiveness of market: though the automobile industry isn’t doing well these days, still the market has its charm.

4. Value chain analysis: it means a tool in strategy formation to evaluate firms’ internal activities to look for most valuable to the firm. And ones to improve to have competitive advantage.

Tata motors are always into research and development, with such state-of-the-art technology research unit, this is the value chain of it.

5. Resource based view (RBV): it is to know what resources a firm can use to have competitive advantage. Tata motors have its parent company and other subsidiaries which manufactured and lend raw materials, components etc thus making sure it has a competitive advantage.

6. Balanced score card (BSC): it is a strategic measurement tool or approach to check if the objectives, mission and vision stated are in the process of achievement or not. Tata motors is very dedicated in measuring all the 4 perspectives of BSC viz, financial, customer, internal process and learning and growth.

7. Human capital: it means the knowledge, abilities, skills, experience of an employee of the company: Tata motors follow a very strict recruitment process to select the best candidate to make sure right person is in right place and employee turnover too is at minimum.

8. Social capital: it refers to the social relationships and the network in public relations within and outside industry like society to function effectively.

Tata motors are known for their corporate social responsibility and their social presence which makes sure they have smooth functioning in society.