Question

Research and choose a Fortune 500 company to complete all of your weekly discussion.  Use this company every week to answer your discussion questions.

Research and write your company's mission statement, vision statement, and objectives. Cite your source in the APA format.

Answer the following questions:  

• What is the difference between a mission statement and a vision statement?
• Do you think your company's vision and mission align with consumers' perceptions of the company? Why or why not

Answer 1

Dear Student,

Please find below answer to your question

Abstract

The vision statement focuses on tomorrow and what the organization wants to become. The mission statement focuses on today and what the organization does.

While companies commonly use mission and vision statements interchangeably, it’s important to have both. One doesn’t work without the other, because having purpose and meaning are critical for any business.

A) The Difference Between Mission and Vision Statements

An organization’s mission describes the overall purpose of the organization. It paints a picture of what the organization currently is and will be doing for the next one to three years.

The mission statement describes what you do, who you do it for and the benefit that it provides. It’s usually a short statement - something that all employees can easily recite and be proud to wear on a T-shirt.

Conversely, the vision statement pertains to where the company or organization hopes they will be going in the future if they can fulfill their mission.

The vision should be worded so that it provides guidance and inspiration. It’s a forward-thinking statement that should be fulfilled in the five- to 10-year time frame

For Example,  Toyota Motor Sales U.S.A. Inc.

Mission Statement. “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

Vision Statement. “To be the most successful and respected car company in America.”

B) Yes I think it is perfectly our company's vision and mission with consumers' perceptions of the company

The reason behind it can be demonstrated as below :

Organizational success is often linked to inspiring vision, clear mission, and strong values. But without employee buy-in, these concepts are worthless.

Consumer engagement is essential to an organization’s success, and alignment is arguably even more important.

As an example, consider a 400-meter relay race. The winning team carries the baton past the finish line first.

The direction of the finish line represents alignment between customer and the organization's vision and goals.

The speed of each runner is akin to engagement. To win, every runner in the team must run fast (i.e. be engaged with the organization) but also run in the direction of the next runner or the finish line (i.e. be aligned).

Communication as a building block of organizational alignment

It is important to know that when employees understand their overall role in business, 91 percent will work towards its success. But when they don’t, that figure drops sharply to just 23 percent.

Therefore communication is only achieved when the recipient comprehends the message and then signals back to the sender by way of a feedback loop.

The feedback could comprise acknowledgement of message, its comprehension, seeking of further information, or reporting action taken.

When leaders do not communicate effectively, teams and individuals are forced to second-guess each other and make assumptions. This could result in counter-productive decisions and actions.

However the Mission and Vision of Company should be well communicated to each and everyone.

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