Question

Consider the company that you selected from the Fortune 500 and Analyze the current situation of its global marketplace and the challenges and advantages associated with it.

Answer 1

Amazon is one of the Fortune 500 companies and has seen tremendous growth in the global market. It has a large customer base and has a massive turnover yearly with its E-commerce platform. Amazon has not only captured all the marketplace around the world but it has also made its way through software integration and AWS support to other companies around the globe. Amazon being a giant E-commerce business has a large list of products on their website. Their customer first strategy has proved to be one of the strongest hold in the market. Customers are always happy to buy from amazon and they are satisfied with every purchase they make.

Challenges faced by Amazon in current scenario are as follows:

a) Keeping up with the growth of E-commerce. There is always scope of improvement in every sector. Amazon is trying to reach out to all the areas of products which can be taken online. They are investing in new ideas and trying to be one of biggest E-commerce across the globe every day.

b) International markets are very huge and involved with greater risk. To make customers happy they have to continuously thrive to make products available to the customers on demand.

c) To enter a new market it is necessary to understand the norms and policy of the country. It is very much needed to abide by the rules and regulation to successfully establish the market and get a hold of customers.

Advantages:

a) Selling across the globe enables them to have a large customer base which increase awareness and involves word to word marketing. This enables more people to join in the marketplace.

b) Amazon has made shipping very easy by introducing FBA(fulfilment by amazon) where in amazon self-delivers products and maintains quality. This makes delivery easier and faster.