Question

Discuss several reasons why marketers continue to have a difficult time understanding, predicting and explaining consumer behavior?

Answer 1

Reasons why marketers continue to have a difficult time understanding, practicing, and explaining consumer behavior

• Every consumer is different and these individual differences relating to their consumer behavior poses an issue in front of theses marketers
• Marketers often commit the mistake of following their textbook marketing techniques and tactics and fail to widen their perspectives by putting themselves into the shoes of a consumer and whether a consumer would actually go for the product, service, etc. whatever is being marketed
• The platform being used by the marketers and consumers are often a major gamechanger. It might be possible that the platform being used by the marketers are not very much known by the consumers and they judge the product on the basis of the platform it is being marketed at rather than the product itself
• Trends are always changing as with the trends, consumer behavior also keeps changing and it is hard to predict
• Technology and the latest innovations are always changing the competition and the entire landscape of business