Question

Discuss the challenges of online distribution (particularly through Amazon) in terns of brand channel control.

Answer 1

Amazon is above us a huge rival. China is opening up to the world and now it's affordable technology.
Shopping cart platforms such as Shopify eliminated a lot of entry barriers. In the span of days someone can open an online store and start selling all sorts of items. With its huge online product collection, Amazon is taking over eCommerce planet. Its marketplace and delivery services have made it easy for sellers from around the world to meet paying customers.

Digital shoppers aren't shopping the same way they did back in the day. They use Amazon (not just Google) to check for items. They ask for the Social Media feedback. When in-store, they use their smartphones to read product reviews and pay for transactions using all sorts of payment methods. Lots have changed about the way information is consumed and shared online. With technology and social media they become easily distracted.

Channels for the digital marketing are growing. Retailers can not rely on one form of channel to push traffic to their online store any longer. They need to leverage SEO , PPC, email, media, display advertising, retargeting, web, shopping engines and affiliates effectively to help push eligible traffic into their online store. Where their audience is paying attention they must be clear.

Online retailers spend large amounts of money pushing traffic to their online store. With conversion rates ranging from 1% to 3%, they need to put a lot of work into generating leads to optimize their marketing efforts. The money is listed here. Building a list of email subscribers is key to long term success. It will not only help you convey your post, but will also allow you to better prospect using resources such as Facebook Custom Audiences.

If you wish to close the deal, driving quality traffic and nurturing leads is important. You need to sell certain leads at a certain stage to pay for your marketing campaigns. Retailers need to constantly refine their efforts to turn all email leads and website visitors into customers. The optimisation of conversions is a continuous method