Question

In: Operations Management

Evaluate major channel alternatives for amazon prime video?(economic, adaptive, &control)

Evaluate major channel alternatives for amazon prime video?(economic, adaptive, &control)

Solutions

Expert Solution

Amazon prime video is one of the premier innovation in the field of mobile television experience as it offers web series and exclusive entertainment contents to global users in a cheaper pricing. It has unique channels of delivering its contents via smartphone, TV rentals and other advanced devices. Channel alternatives can be evaluated on the following points,

Economic: It must evaluated each of possible distribution channel of its contents in terms of cost and benefits to end users. It may also analyze its benefits and cost incurred.

Adaptive : In this , It should analyze the various other issues like health care of users, ethical partners in content distribution and keeping promotion about sustainability of its prime video business operations .

Control: It should control some of the activities of its channel partners through technological advancement as well as strategic interventions.


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