Question

ANSWER ASAP

Please watch either Big Bucks, Big Pharma DOCUMENTARY. Link for the documentary on youtube: https://www.youtube.com/watch?v=D1uARFrI9U4&feature=youtu.be

answer the following questions:

1- What were the main argument(s) of the documentary?

2- What are your reactions after watching the video?

3- The pharmaceutical industry often uses direct-to-consumer advertising (DTCA) in order to profit. The U.S. is one of the few countries where DTCA is still legal. Do you think DTCA should be legal? Why or why not?

4- In what ways does healthcare and big pharma contribute to social control and medicalization? Discuss and provide examples.  

Answer 1

1. Medical field has grown from a humble service sector to profit earning business sector. The industry is very huge and the money that flows through this business is countless. Every new disease that entered the medical book, thousands of medical companies pop out in the market. The amount of advertisement that appear on TV, Radio, Newspaper and social networking media are countless and most of the time they exaggerate the results. They use attractive advertisements using celebrities for the purpose. Too many people in this world were cheated or forced to buy these products but the side effects they bring on the long run is a never discussed issue. Although consumer awareness is growing with the increasing education level, it’s not enough to stop the giants.
2. I think it’s unfair to sell medicines that cause side effects that would put the user into a trouble and at times even cause death. It’s also unfair for the medical practitioners to suggest medicines that has little value and more side effects. People need to be made aware that there are many medical companies that don’t hesitate kill them for their benefit.
3. Direct – to –consumer advertising refers to the tactic of using the advertisement by directly targeting the customer with not only the product but also with other medical equipment, facilities and even financial support as loan or EMI. Any advertisement that targets the customer directly without the suggestions from certified professional practitioner should be banned.
4. Medicalization is the process of making the non-medical issues as medical thus creating a market for those products and services. This is propagated by the medical practitioners. Social control happens through the controlling of society through drugs, surgery etc. Infertility, homosexuality, sex change were all the medicalization process to control certain groups in the society.