Question

In: Economics

Theory of consumer behaviour

What do you mean by substitutes? Give examples of two goods which are substitutes of each other.

Solutions

Expert Solution

Substitutes are the goods of the same category which can be used interchangeably to some extent. For example, let us consider the products tea and coffee. Both of these products fall under the same classification of hot beverages, fulfil similar needs and are also similarly priced. Hence, a consumer will shift to coffee if the price of tea increases and vice versa.
Another example is Tea and coffee are goods that can be substitutes for each other. If the price of tea increases, then the demand for tea will decrease and people will substitute coffee for tea, which will increase the demand for coffee.


Substitutes are the goods of the same category which can be used interchangeably to some extent.

Related Solutions

Theory of Consumer Behaviour
A consumer wants to consume two goods. The prices of the two goods are Rs 4 and Rs 5 respectively. The consumer’s income is Rs 20. (i) Write down the equation of the budget line. (ii) How much of good 1 can the consumer consume if she spends her entire income on that good? (iii) How much of good 2 can she consume if she spends her entire income on that good? (iv) What is the slope of the budget...
1:drawing from the theory of consumer behaviour, disscuss any two major categories of factors that are...
1:drawing from the theory of consumer behaviour, disscuss any two major categories of factors that are likely to influence a consumer in the making of a decision to buy a house. 2: expound on the term marketing mix 3: name the 3 major types of markets 4: behaviouristic characteristics may be used to segment the general real estate market. Give any 3 behaviouristic indicators ( basis of purchase) 5: Briefly discuss any two types of consumer buying behaviour 6: what...
Consumer Perception as a branch of Consumer Behaviour in Marketing Studies
Consumer Perception as a branch of Consumer Behaviour in Marketing Studies
Consumer Decision Making as a branch of Consumer Behaviour in Marketing Studies
Consumer Decision Making as a branch of Consumer Behaviour in Marketing Studies
Reinforcement theory of motivation holds that behaviour is a function of its consequences and that behaviour...
Reinforcement theory of motivation holds that behaviour is a function of its consequences and that behaviour can be shaped through positive reinforcement, negative reinforcement, punishment and extinction. As a manager how could you use any two of the method to shape desirable behaviour from your employees (hint describe one scenario for each method) Subject is Organisation behaviour
No single theory can explain the behaviour of all crowds. Discuss.
No single theory can explain the behaviour of all crowds. Discuss.
You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand...
You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behaviour related issues faced by the company. Your report will cover the following: 1. Situation Analysis of the Company & Product 2.Selected Target Market Profile 3.Description of Target Market Decision Making Process 4.Personal & Social Influences on Buying Behaviour 5.Psychological Influences on Buying Behaviour 6. Marketing Strategy Recommendations
2. Compare and contrast consumer theory and producer theory.
2. Compare and contrast consumer theory and producer theory.
Can you find a relationship between the culture of Brazil and its consumer behaviour?
Can you find a relationship between the culture of Brazil and its consumer behaviour?
Muslim consumer behaviour is based on values, norms and culture in Islam, where the choice and...
Muslim consumer behaviour is based on values, norms and culture in Islam, where the choice and priority for a product are influenced by belief in the Holy verses of Al Quran and Sunnah. Therefore for a Muslim user, avoidance of conspicuous consumption is a priority. a)  Discuss what conspicuous consumption means in the statement above. b) If a product is marketed specifically as a luxury symbol, does it mean that the product cannot be marketed to Muslim consumers? Elaborate your answer...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT