(18 pts) (Media
selection) The Samulson Co. has a promotional plan
for its new product. Advertising alternatives include television,
radio, magazine and newspaper. Audience estimates, costs, and
maximum media usage are as shown.
Constraint
Television
Radio
Magazine
Newspaper
Audience reached per ad
1,600
1,300
1,000
2,200
Cost ($) per ad
1,400
400
700
1,200
Maximum media available
40
45
55
70
Samulson has the promotional budget of
$175,000. To ensure a balanced use of advertising media, radio
advertisements...