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In: Operations Management

The 2015 Valspar paint marketing campaign "ColorForAll"was designed to elevate its brand awareness and better connect...

The 2015 Valspar paint marketing campaign "ColorForAll"was designed to elevate its brand awareness and better connect with consumers. It all started with great

A. budget

B. technology

c. award

D, insight

E. color scheme

Solutions

Expert Solution

Answer is: (D) Insight

Reason: The campaign “ColorForAll” was designed to elevate its brand awareness and better connect with consumers. This is the insight of the company which helped it to be able to know how the product can reach the customer. Hence this is the insight of the company.

Why other options are not correct:

Budget has nothing to do with awareness and better connect.

Technology is used to make the campaign better. It doesn’t include any connection between the company and the customers.

Award in campaign is something in which customers are provided with different awards (or benefits) in order to make the campaign reach the customer. But the connection is not there in awards.

Color scheme is the product characteristics of the company and it doesn’t mean it has to create any brand awareness and connect.

.

.

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keosha answered 1 month ago
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