Question

The 2015 Valspar paint marketing campaign "ColorForAll"was designed to elevate its brand awareness and better connect with consumers. It all started with great

A. budget

B. technology

c. award

D, insight

E. color scheme

Answer 1

The 2015 Valspar paint marketing campaign "ColorForAll"was designed to elevate its brand awareness and better connect with consumers. It all started with great

Correct answer is "D. insight"

As a company deeply rooted in color, Valspar believes that everyone deserves to see and appreciate the experience that color brings to life. Most people don't know what it's like to live in a muted world. We're dedicated to making a change for the better and igniting a conversation around the impact of color. The individuals who are colorblind or are affected by color blindness are encouraged to share their own stories with #ColorForAll or at ValsparColorForAll.com, where responses will be featured along with additional footage from the film.

Consumers think all paint brands are the same. As a global leader in the coatings industry,Valspar want to show that Valpsar is not just a paint company, but a brand that believes everyone should experience color to the fullest. To inspire as many people as possible, Valspar focused on the people who can’t experience the full spectrum of color – the nearly 300 million in the world who are colorblind. Our idea is that by helping the colorblind experience the full spectrum of color for the first time in their lives, we reawaken everyone’s appreciation to experience color to the fullest.

Hence, colorblind people who have never experienced color was a key insight and direction thought with which #ColorForAll campaign was started.

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