In: Operations Management
Analyze Burger King when compared to its competitors in terms of its competitive priorities. Provide one recommendation on how they can change/improve.
(Grading will be based on usage of correct terminology and accuracy of analysis)
Burger King uses 2 generic methods for competitive advantage: value leadership and broad differentiation. The company’s primary generic competitive strategy is value leadership. in keeping with archangel Porter’s model, this generic strategy involves minimizing prices, that results in low costs. Burger King applies value leadership through standardization of processes to reduce prices supported economies of scale and error bar. A strategic money objective supported this generic competitive strategy is to scale back operational prices in order that Burger King’s merchandise can be offered at lower costs.
Burger King’s Generic & Intensive Growth methods
Burger King generic strategy, competitive advantage, Porter’s
model, intensive growth methods, strategic objectives, case study
analysis A Burger King eating place in Orihuela Costa, Spain.
Burger King’s generic strategy for competitive advantage is aligned
with its intensive growth methods to confirm international
growth.
Burger King’s success jointly of the largest victuals eating place
chains within the world is joined to its effectiveness in applying
its generic strategy for competitive advantage. Burger King’s
intensive growth methods also are major contributors to the firm’s
international growth. during this regard, the right combination and
implementation of generic and intensive methods will result in
important competitive advantage and growth in international
business. Burger King’s generic strategy supports its competitive
advantage supported value, pricing, and products options. On the
opposite hand, increasing market share is that the main thrust of
Burger King’s intensive growth methods.
Burger King’s generic strategy represents the company’s current and potential competitive advantage. The intensive growth methods square measure indicative of Burger King’s approach to continue its international growth within the quick food/quick service eating place trade.
Burger King’s Generic Competitive Strategy (Porter’s
Model)
Burger King uses 2 generic methods for competitive advantage: value
leadership and broad differentiation. The company’s primary generic
competitive strategy is value leadership. in keeping with archangel
Porter’s model, this generic strategy involves minimizing prices,
that results in low costs. Burger King applies value leadership
through standardization of processes to reduce prices supported
economies of scale and error bar. A strategic money objective
supported this generic competitive strategy is to scale back
operational prices in order that Burger King’s merchandise can be
offered at lower costs.
Burger King additionally uses broad differentiation as its secondary generic strategy for competitive advantage. supported Porter’s model, this generic strategy needs making distinctive characteristics to differentiate the business from different companies. Burger King applies this generic competitive strategy through broil of burger patties. Also, the previous expression “Have It Your Way” and current expression “Be Your Way” represent Burger King’s broad differentiation in terms of giving versatile choices to its customers. Free drink refills also are offered in several of Burger King’s restaurants. A strategic objective supported this generic competitive strategy is for Burger King to use such differentiation to draw in new customers, particularly in new markets wherever major competitors square measure already established.
one recommendation for burger king-
Market Development. Market development is Burger King’s intensive growth strategy. To support business growth, this intensive strategy involves getting into new markets or targeting new market segments. as an example, Burger King implements this intensive growth strategy by gap new stores in overseas locations wherever it doesn't have operations. However, through this strategy Burger King’s business the corporate already has operations in most markets round the world. A strategic objective for this intensive strategy is to grow Burger King by attracting new customers in new markets supported low costs. Thus, this strategic objective emphasizes low costs in Burger King’s rating strategy, that is supported through the value leadership generic strategy. the value ought to get reduced in keeping with the rival costs.