Question

The vision of Unilever Ghana Limited is to gain a competitive superiority over its competitors in the same industry in Ghana.

Required:

a. Using practical examples, discuss how the emerging accountancy tool that applies cognitive intelligence to generate a mental image of a phenomenon and also relies on learning, be adopted to assist Unilever Ghana Limited to achieve this vision.

b. Are there any obstructions to how this competitive superiority using this emerging accountancy tool could be harnessed by Unilever Ghana Limited?

Answer 1

COGNITIVE INTELLIGENCE

APPLLICATION OF NEW SYSTEMS IN THE BUSINESS IS ALWAYS HELP TO REDUCE RISK FOR LONGTIME.BUT APPLICATION WILL BE HARD IN PRILIMINARY STAGE,COGNITIVE INTELLIGENTS IS THE WAY OF COMBAINING ARTIFICIAL INTELLIGENTS AND MECHINE LEARNING INTO THE FIRM.IT HAVE MANY BENEFITS AND DREWBACK.MANY COMPANIES ALREADY APPLIED COGNITIVE INTELLIGENT TO THE ORGANISATION

A)APPLICATION OF ACCOUNTING TOOLS TO COGNITIVE INTELLIGENCE TO THE ORGANISATION

1.DATA INTEGRATION : TO STAY COMPITATIVE, UNILEVER GHANA LIMITED NEED TO BE ABLE QUICKLY AND EASILY ACCESS DATA ON THE OPERATION AND PERFORMANCE OF THEIR BUSINEES,ACCESS TO BETTER MORE INTEGRATED DATA AND FAST IS COMPITATIVE ADVANTAGE,DATA INTEGRATION IS CREATING OF DATA WAREHOUSE,ALLOWING NEAR REALTIME ACCESS TO LARGE DATA SETS

2. ANALYTICS AND DATA VISUALISATION: UNILIVER GHANA LIMITED CAN USE ANALYTICS TO ILLUMINATE PATTERN, INSIGHT AND OPPERTUNITIES WITHIN THIS DATA POOL.DATA VIUSUALISATION PROGGRAMMS ALLOW TO UNDERTAND PERFORMANCE.PREDICTIVE ANALYSIS ALLOW GHANA TO EXTRAPOLATE TRENDS IN THEIR DATA IDENTIFY POTENTIAL ISSUE BEFORE COMPATITORS ARISE. THIS HELP TO IDENTIFY AND RESPOND TO FINANCIAL AND OPERATIONAL RISK THAT UNIO\LIVER GHANA LIMITED FACES

3.ROBOTIC PROCESS AUTOMATION: RPA IS THE SOFTWARE TO PERFORM RULE BASED TASKS IN A VIRTUAL ENVIORNMENT.REPLACING A MANUAL PROCESS.LIKE EXCEL MACRO RUNNING ACCROS MULTIPLE SYSTEMS.THIS IMPROVE EFFICIENCY AND TIME USAGE

BIG FIRMS LIKE KPMG,DELOIT AND APPLE ALREDY APPLIED ARTIFICIAL INTELLIGENCE TO THEIR FIRM LAST YEAR

B) THERE HAVE MANY DRAWBACK TO APPLICATION OF COGNITIVE INTELLIGENCE.THE REASON BEHIND THE CHALLANGE ARE MULTI-FACED :

1.ORGANISATIONAL STRUCTURE

2.HISTORIC AND COMLEX INFRASTRUCTURAL AND SYSTAM

3. LACK OF STANDARDISATION AND INTEGRATION OF DATA

4.CULTURAL ATTITUDE TOWARDS CHANGE

5.LACK OF PROFESSIONALS