Describe a tool used to manage data in organizations and to use this data through Business...

Describe a tool used to manage data in organizations and to use this data through Business Intelligence and Analytics.

And give an example of how the organization used the tool for competitive advantage.

Expert Solution

Data means raw information which related to every company, at present days companies consider data as an important asset, with using effective data analytics tools companies are expected to increase their revenues by 50% by the year 2019. This data analytics tools useful to improve competitive advantage, because with using these techniques companies can understand customers preferences and useful to predict the future. Different data tools are IBM Infosphere information serve, SAS data management, PowerCenter Informatics etc...

Now I would like to explain about IBM Infosphere Information Server, it is most popular data integration process in which many data analytics products are existed.

It is useful to collect data and check the quality of data.

Example with using this data analytics tools companies can understand the future market changes and customers preferences, based on their preferences they can produce or modify products and it can useful to improve competitive advantage

keosha answered 1 year ago

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