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Globalisation is at work in the banking industry, where globalisation refers to an increase in competition...

Globalisation is at work in the banking industry, where globalisation refers to an increase in competition by foreign competitors and home institutions’ doing business in the global market. To face up to the challenges of the internationalisation process banks of all sizes and from different countries should deal with long‐term issues and industry analysis as well as firm-specific strategies. Banks are no longer in the business of buying (i.e. saving) and selling (i.e. lending) money but that of offering complete financial services to the banking public. Australia’s major banks include CMA, ANZ, NAB and Westpack.

Drawing on M. Porter’s Five Forces Model, analyse how entry barriers from global markets affect (average) profitability of the four banks. (worth 6 marks and 350-400 word response required)

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