Question

Coordination, collaboration, And Creativity Between media planners, Media buyers, And the creative agency. why are these connection points Important and what are the benefits that these connections provide to the brand with regard to developing relevant, effective and efficient in-market activation programs and why is understanding the creative message important planning and buying process?

Answer 1

Creative agency is sometimes referred to as an ad agency. It's main purpose is to plan and create various forms of promotion for the satisfaction of its clients. They mostly focus on the design of the advertisement or promotion technique.

Media Planning is an outsourcing platform that involves selecting and sourcing media platforms for a client to facilitate the use of their product or service. The main objective of media planning is to determine the best combination of different media for optimal output and for the satisfaction of the client.

Media buying is the negotiation of the price for all advertisements across various media. The main objective of media buying is to make sure the advertisement reaches more number of people within the budget. They track and monitor to make sure that their objectives are met.

The creative collaboration of Media planning, media buying and create agencies will facilitate a more successful implementation of the promotion strategy for an organization. First, the creative agency creates and plans an ad strategy while keeping in mind the message that is to be conveyed. They create the unique ad. The media planners take over from here. They then select effective platforms where they would have a larger audience to who this message will cater through the ad. Media buyers then negotiate the price and make sure the message reaches the target audience wide and clear. Thus, through their coordination, collaboration and combined creativity of the creative agency, media planners and media buyers, the advertisement is able to reach the target audience.

These connection points are important for a business to get word out about the business. The more the people know about the brand, the more recognition it will get, and the more customers it will attract. For businesses introducing a new product, they can spread awareness about the usage of the product through these three connection points. This will ensure that the product sells itself. That is the main aim of advertising strategies. This will create a demand for the product in the market.

The benefits of a collaborative and creative connection between creative agency, media buyers and sellers go way beyond just advertising the product. It helps in Market Activation by bringing large returns on customer marketing investment. It enhances the customer purchasing process and in turn ensures customer satisfaction. This generates huge profits for the business. Thus, this connection is a great in-market activator.

Understanding the creative message that is to be conveyed through the advertisement is the most important step in media planning and media buying. Only if the planners and buyers understand the message can they select an appropriate media platform to reach the target audience. A complete and thorough understanding of the message will ensure the message reaches the right audience through the right media. It also ensures the right allocation of funds and necessary resources for airing the advertisement. This will only be possible if the creative message is understood.