Question

As a bartender of a local restaurant, you ask if a customer would like top shelf liquor, like Grey Goose, in his martini, instead of the standard brand. This is a form of:

	a)	Add-on selling
	b)	Suggestive retailing
	c)	Selling up
	d)	Psychological selling
	e)	Subliminal perception

Answer 1

Answer is: (c) Selling Up

Reason: Here, the bartender is suggesting the customer to take some top shelf liquor instead of a standard brand. Here the bartender has asked to buy a more expensive liquor. Hence this is selling up.

Why other options are not correct:

Add-on selling suggests the addition of something extra to the existing one. But here the main ingredient change has been suggested.

Suggestive retailing refers to suggesting someone of a particular liquor to buy.

Psychology selling is understanding the customer perception and then asking for a particular product. Here no information of perception is available. This is an incorrect option.

Subliminal perception is when the customer is getting information from his/her subconscious mind. This is not the case here, hence is an incorrect option.

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