Descriptive Research is undertaken to describe answers to the questions: 1. Who? 2. What? 3. When?...

Descriptive Research is undertaken to describe answers to the questions: 1. Who? 2. What? 3. When? 4. Where? and 5. Why? When we wish to know who our customers are, what brands they buy and in what quantities, where they buy the brands, when they shop, and how they found out about our products, we turn to descriptive research.

What are the 5 specifications of a descriptive study?
As a marketing researcher, why is it important for you to be well-versed in research design?

Expert Solution

The five specifications of a descriptive study are as described above i.e. What, when, where, why and who. All these five specifications contribute together to formulate a descriptive study. These specifications are elaborate in nature and cover all the research questions that can be asked to the customers in order to do a proper research analysis and record the research findings as well.

It is important for a marketing researcher to be well versed with research design because research design helps the marketing researcher to conduct the research properly and do a descriptive research analysis as well. Without proper research design, marketing researcher won't have a proper structure of research and his research won't be as effective and efficient as it possibly can. Hence with proper research design, marketing researcher can achieve proper research findings and his research will be successful.

keosha answered 11 hours ago

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