Question

• What is the most critical weakness that you were able to discover for your firm (Microsoft Corporation)? Why do you consider this a critical weakness?
• In what way does this weakness put your firm at a competitive disadvantage with respect to their rivals? Is it possible for your firm to overcome it in some way? How might they do so?

Answer 1

Most critical weakness that is associated with Microsoft Corporation is inability to achieve higher innovation in their technology and they are not able to achieve as much as innovation as their contemporaries like Apple which has revolutionized its iPad and iPhone to such extent that the market share is highly growing but Microsoft has not been able to make any innovation to its hardware product and acquire any of the market share even if it is trying very hard due to lack of innovation and pricing strategy

The competitors of Microsoft like Amazon, Apple, and Google has revolutionized its products and they are acquiring more of the market share in their respective fields but Microsoft has not been able to put enough innovation into its technology and it is still there company which is trying to survive with its existing market share and retain that market share rather than acquire new customers and new product lines so this is the most problematic aspect of Microsoft related to lack of innovation.

This is a critical weakness because this is not leading the Microsoft to to acquiring higher market share.

This is putting the competitive disadvantage with respect to Microsoft because all the other players are gaining the market share and they are expanding their business and new product lines but Microsoft is not able to do the same.

They can do this by adopting innovations and disruptive pricing and they can do it by proper advertising and channelising its existing products to optimum advantage.