Question

It’s critical to understand all the factors that make a customer a good candidate to buy your product. First take a look at this product, the new iPhone X, cost: $1,000.

Now, try to figure out who the IDEAL customer is for this product. Assess as many different factors as you can think of. Who are they? You can evaluate all of the following: race, gender, education level, income level, where do they live (urban vs rural), what motivates them? How many kids do you think they have? Figure out the perfect customer and tell me why these factors might influence them to buy the iPhone Xs.

Next, come up with a brief marketing pitch 2-3 sentences trying to persuade the target customer this phone is perfect for him/her. Then discuss why you think this marketing message is the correct message for your specified target market in the above bullet.

Answer 1

Answer-

The Ideal client for the iPhone X have following characterstics.

(a) They are from center to high pay gatherings, regularly ( $75000 onwards), dwelling in urban regions, however some of them may originate from provincial regions too. They are instructed to the alumni level or more, and have basic to cutting edge information on innovation and understand its significance in their lives.

They acknowledge beneficial things throughout everyday life, and seek to get them. They are exceptionally picture cognizant, and their telephone is likewise a piece of their character and an announcement of their status.

They are pioneers, early adopters of the innovation and like to be viewed as conclusion creators. The common age gathering of the buyers is 15-65, the vast majority of them youths who are likewise dynamic on different internet based life, and for them the objective of responsibility for telephone is more than claiming only a gadget. It is a way of life proclamation. They love innovation, oversimplified polish and extraordinary usefulness which this telephone would give them.

They may be single administrators of either sexual orientation or family individuals with little children, or even adult kids.Race doesn't make a difference much, as different factrs like way of life and affordability are increasingly important here.

(b) Marketing pitch.

Introducing the new iPhone Xs. Experience the innovation at work. It encourages you catch the world with its progressive camera, easily. Offer your reality, be a piece of global tribe. Let your iPhone report you have shown up.

The message centers around the prevalent mechanical and utilitarian highlights which claim the buyers. It tells them the benefits which accompany iPhone Xs, with subtle incitement to provoke the craving. It additionally reminds them the social worth and advantaged status which accompanies an iPhone.

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