Question

1.Generally, the main purpose of a company's public relations effort is to

Multiple Choice

• get positive coverage by the press.

• educate customers about their product.

• establish itself as a "thought leader" in the field.

• encourage word-of-mouth pass-along.

• solve customer problems

2. Which of the following statements is true about Facebook?

Multiple Choice

• It is especially effective among younger adults than older adults.

• It provides a free online photo and video sharing service geared to mobile phones.

• It is growing faster than all other social media platforms.

• It allows registered users to send out short messages called tweets.

• It uses an algorithm to decide what content is placed in the user's newsfeed.

3.Solar City wants to build awareness of its residential roof-top solar cells. It needs to explain to consumers how their product is installed, how it works, and how customers pay for it. Which of the following media types should it select to achieve these goals?

Multiple Choice

• educational web pages

• branded apps

• Instagram page

• e-mail newsletters

• reminder advertising

4. When a company is able to get its customers to quickly spread a message far and wide, it is referred to as

Multiple Choice

• viral promotion.

• search engine optimization.

• a high bounce rate

• a branded service.

• owned media.

Answer 1