Question

In: Operations Management

What would a perceptual map look like for a event venue (weddings, graduations, etc.)? What would...

What would a perceptual map look like for a event venue (weddings, graduations, etc.)? What would be an example of items that could be in this perceptual map? Please fill out the chart and create a map.

Solutions

Expert Solution

Name Of the Project : Weddings Project for selecting a weddings Venue

We will be preparing the Perceptual Map where, we will compare various Hotels or Weddings Venues with respect to pricing charged and availability of Facilities.

Hotel A

Hotel B

Hotel C

Hotel A has charged comparatively Heavy price and they have various facilities to support the weddings program much effectively. Such facilities are sufficient staff availability, bigger weddings venue, various ranges of food availability, qualified Chef, cook, Indoor and Outdoor program facilities, huge parking facilities, Gardening facilities, inbuilt decoration system, etc.

Hotel B has Average ranges of facilities and they have charged higher than budgeted price.

Hotel C has average ranges of facilities and they have changed budgeted price as usual.

Hotel D

Hotel E

Hotel F

Hotel D has almost limited facilities and they have charged little higher than budgeted price.

Hotel E has average ranges of facilities and they have changed budgeted price as usual.

Hotel F has full ranges of facilities and they have charged Heavy price for our weddings project.


Perceptual map:


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