In: Economics
• According to the Boston Consulting Group Matrix, how would you classify Apple’s current product portfolio? • What opportunities exist for Apple to grow? (Consider this question in terms of the Product-Market Expansion grid.) • What macro- and micro-environmental forces will affect Apple’s future strategy? • What, if any, research does Apple need to do in order to form a plan for success? • How would you characterize Apple’s industry in terms of Porter’s Five Forces?