Question

Can you provide a Boston Consulting Group (BCG) Matrix of Netflix?

Enter in division names below (If less than 5, leave the other spaces blank and no circles will appear)

Your Firm's Division Revenues

Top Firm in Industry DivisionRevenues

Division Market Growth Rate (Step 4)

Relative Market Share Position

Answer 1

Netflix is Internet TV network believed to be the world's largest network. It has 117 million streamers all over the world, in 190 countries. Daily on Netflix streamers enjoy 140 million hours of television shows, documentaries, and films. In 2007, Netflix launched its streaming service and are the pioneer in streaming services. Nowadays it has the world's best streaming service. The company has as follows three parts, domestic streaming, international streaming, and domestic DVD. Netflix is competing with other video providers like Amazon , Hulu, Disney, Apple and Fox from the century

Starts- These segments fall under the star category that has a high rate of sales growth in the industry and a high relative market share. International streaming segment of Netflix falls under the Stars category. Netflix market occupies the highest position in the international streaming market share. Netflix is high on the international streaming list thanks to the quality of streaming and content. The contents that improved Netflix's subscribers are as follows: The Crown, Stranger things, Orange is the new black and 13 reasons why, Glow and last but not least cardhouse. Netflix's domestic streaming division also falls into the category of stars as more and more people in the United States are switching from conventional cable networks to Netflix streaming, industry revenue growth is increasing steadily, and Netflix holds the domestic streaming market share of about 60%. Which increases with the passage of time, both Netflix segments are doing well in terms of market share.

Cash Cows- Cash cows are the products that compete in the low-growth industry with a high relative market share. Over the years , the rate of growth in the industry declined as many people now choose to watch online. Netflix however still has the highest subscription rate in DVDs. Netflix will pursue other markets where Blue Ray is still in demand so that their market share can be increased. But Netflix's DVD segment still leads domestically.

Question Marks- None of Netflix's segments fall under the question mark category. These segments fall under the Question Mark category, which has low relative market share and operates in high-sales growth industries.

Dogs- None of the Netflix segments comes into the dog category. Those segments, however, are included in the Dogs category, which operates in low sales growth industries and has low relative market share.