Question

In: Operations Management

1. a)what type of retailer is uniqlo? support your answer by describing the service level provide...

1. a)what type of retailer is uniqlo? support your answer by describing the service level provide and the breadth and dept of their product lines.

full list on a table of the uniqlo product line

b)identify the promotion tools used by the uniqlo and explain the mechanics of the promotion involved

pls do it properly to get full credits

Solutions

Expert Solution

1a) Uniqlo is the largest clothing retailer in Asia. It is a Japanese brand which has a worldwide presence. It maintains a perfect balance of price and quality.

Uniqlo's product line: The company has a wide product line (breadth) wherein it has products for clothes, accessories, shoes for boyys, girls, women, men and even babies. It has a vast assortment of products in differen sizes and colors to suit individual desires.

I. Girls -

  • Outerwear
  • Sweatpants and sweatshirts
  • Fleece
  • Accessories
  • Loungewear and innerwear
  • Activewear
  • Skirts and dresses
  • Shorts and pants
  • Graphic Tees
  • T-shirts and tops

II. Women -

  • Outerwear and Blazer
  • Sweater and cardigan
  • Shirts and blouses
  • Tshirts and tops
  • Skirts
  • Dresses and jumpsuits
  • Sweatpants and sweatshirts
  • Socks and hosiery
  • Bras and underwear
  • Innerwear
  • Loungewear
  • Accessories and shoes

III. Men -

  • Stretchwool jackets
  • Fleece
  • Jackets
  • Casual shirts
  • Tshirts
  • Graphic Tees
  • Jeans
  • Pants
  • Undershirt
  • Underwear
  • Socks and tights
  • Loungewear
  • Accessories and shoes
  • Outerwear and Blazer

IV. Boys -

  • Warm lined pants
  • Tshirts
  • Graphic tees
  • Sweatpants and sweatshirts
  • Fleece
  • Outerwear
  • Pants and shorts
  • Accessories

V. Baby -

  • Pants and leggings
  • Innerwear and Socks
  • Pajamas
  • Newborn outerwear
  • Bodysuit
  • One piece
  • Tops and dresses

b) Promotional strategy of Uniqlo - Uniqlo invests aggressively in marketing. It does both above the line and below the line advertising to enhance brand awarenes. It makes use of print media such as magazines, newspapers, billboards as wellas of digital media such as television for its advertisements. Uniqlo offers weekly and seasonal promotional codes to its regular customers. It also send text messages and email to customers to inform them about the ongoing sales or arrival of new collection. Uniqlo has a robust social media presence. The company actively engages with its followers on Facebook, Twitter and YouTube.

keosha answered 1 year ago
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