1. a)what type of retailer is uniqlo? support your answer by describing the service level provide...

1. a)what type of retailer is uniqlo? support your answer by describing the service level provide and the breadth and dept of their product lines.

full list on a table of the uniqlo product line

b)identify the promotion tools used by the uniqlo and explain the mechanics of the promotion involved

pls do it properly to get full credits

Solutions

Expert Solution

1a) Uniqlo is the largest clothing retailer in Asia. It is a Japanese brand which has a worldwide presence. It maintains a perfect balance of price and quality.

Uniqlo's product line: The company has a wide product line (breadth) wherein it has products for clothes, accessories, shoes for boyys, girls, women, men and even babies. It has a vast assortment of products in differen sizes and colors to suit individual desires.

I. Girls -

Outerwear
Sweatpants and sweatshirts
Fleece
Accessories
Loungewear and innerwear
Activewear
Skirts and dresses
Shorts and pants
Graphic Tees
T-shirts and tops

II. Women -

Outerwear and Blazer
Sweater and cardigan
Shirts and blouses
Tshirts and tops
Skirts
Dresses and jumpsuits
Sweatpants and sweatshirts
Socks and hosiery
Bras and underwear
Innerwear
Loungewear
Accessories and shoes

III. Men -

Stretchwool jackets
Fleece
Jackets
Casual shirts
Tshirts
Graphic Tees
Jeans
Pants
Undershirt
Underwear
Socks and tights
Loungewear
Accessories and shoes
Outerwear and Blazer

IV. Boys -

Warm lined pants
Tshirts
Graphic tees
Sweatpants and sweatshirts
Fleece
Outerwear
Pants and shorts
Accessories

V. Baby -

Pants and leggings
Innerwear and Socks
Pajamas
Newborn outerwear
Bodysuit
One piece
Tops and dresses

b) Promotional strategy of Uniqlo - Uniqlo invests aggressively in marketing. It does both above the line and below the line advertising to enhance brand awarenes. It makes use of print media such as magazines, newspapers, billboards as wellas of digital media such as television for its advertisements. Uniqlo offers weekly and seasonal promotional codes to its regular customers. It also send text messages and email to customers to inform them about the ongoing sales or arrival of new collection. Uniqlo has a robust social media presence. The company actively engages with its followers on Facebook, Twitter and YouTube.

keosha answered 7 months ago

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