Question

Identify any five motivational methods used by Starbucks Corporation to motivate its employees, match each method with a corresponding theory of motivation (any of the 10 motivational theories). Justify your answer by explaining the similarity between each method and the selected theory?

Answer 1

The methods of motivation used by the Starbucks Corporation are:

• The employees would get more payment if they show the good performance. It is based on the Skinner's reinforcement theory. here high payment works as reinforcement.
• In the motivation, it is said that the employees are the partner of the company. They will also get the profit if the company gets profit. It reflects the equity theory of motivation by Adam.
• The company advices the higher officials to behave in a friendly and familiar ways to the lower officials. The self-esteem of the employees is emphasized. It reflects the hierarchy of Maslow as the psychological needs are fulfilled with this type of motivation and they get a kind of security with such approach of the higher officials.
• The company encourages the employees to increase the skill and efficiencies of the staff. It can help the employees to achieve the goal. It reflects the goal setting theory of motivation of Locke.
• The company wants the employees to follow the ethical principles of the company. They must be honest and good. It reflects the expectancy theory of motivation by Vroom.