Question

Business Strategic Management: Strategic Audit

Apple Inc.'s Internal Environment:

What is Apple's Corporate Resources?

(A large response would be great, needs to be very detail)

Answer 1

Apple was founded by Steve Jobs and Steve Wozniak and is a leading technology brand. The company is world renowned for its matchless technology and devices such as Mac and iPhone. Apart from its highly attractive and successful goods, however, Apple is best known for its superb marketing. The business has put many leading items on the market, such as the Mac Operating System, iPhone, iTunes, iPad and more. It has since added a great many other products and services to the product mix over time. Rivalled mainly by Microsoft, Apple enjoys very high brand equity in the global markets Apple's success comes from the strategic advantage and the role of leadership it has built in the technology industry. Besides being a highly appealing smartphone, iPhone is also filled with innovative technology and features.

Brand equity is a big asset for a company which has achieved a leadership role. Besides gaining competitive advantage, it allows a company to retain its market leading role and customer base. Brand value comes from confidence and the consumer interactions finely created. Apple has also been a pioneer in consumer attention and an model for imitating others. The firm is known for its quality focus and heavy customer centricity. Good customer relation and high level customer loyalty have helped create positive value for the brand. The effect is success and sales at a high level, as well as quick brand recall. This can be very advantageous for a brand because while on the one hand it makes your reputation stronger in the market, on the other it also has major marketing advantages. The distinct identity and image of Apple provide a source of competitive advantage. It created the identity of a luxury brand with a strong emphasis on creativity and convenience for the customers.

The quality of the commodity can be driving demand and popularity. Apple's credibility has remained unchallenged in terms of product consistency. The company has introduced some mind-blowing apps to iPhone, iTunes, and many other products and services starting from Mac machine. Whether the products, however, are market-leading products, that is because of the strong emphasis on quality and innovation. The existing norms have always been questioned by Apple to offer innovative products and services. This is why Apple products are high in demand and success given the premium price tags.

Apple puts a strong focus on science and creativity as a technology company. Competition is very strong in the software industry. HP, Lenovo and Dell are among Apple's leading rivals in computing, Samsung on smartphones and Microsoft and Alphabet in operating systems. Many of Apple's competitors are now spending heavily in R&D. Apple has had a good reputation as an creative organization since its inception. It has excelled in the area of making goods and services out of the box. The company invests a large sum each year in Research and innovation.

Consistent emphasis on innovation, quality and convenience for consumers has helped Apple develop a large consumer base and high customer loyalty. The business has a wide client base and the clients are very loyal clients. Apple has also created an ecosystem of complementary goods that has helped keep its consumer loyalty going. Many Apple consumers buy many Apple products, such as smartphones, computers, and accessories.