Question

In today’s consumer environment, we have more choices at our disposal than ever before.
Between brick and mortar and online stores, the options (both in terms of what to buy and also
where) are endless. So: is limitless choice a good thing?

Answer 1

Limitless choice is the new reality in the present world. The presence of e-commerce, in an extensive way, has provided customers unlimited options to buy products. Also, this has led Brick and Mortar stores to sell large range of products with availability of options to the customer. The same product is available at low prices with low quality for low income level groups and at high prices with high quality for higher income level of customers.

However, the presence of limitless options is both good and bad for both companies and the customers if seen critically.

1. Limitless options gives customers a choice - Customers get to choose from a range of products which is suitable for them at features and price range which they want it to be.

2. Different companies create revenues - Many companies can be selling the competitive products. Each of them makes money.

3. It increases the competition - This is a bad impact of limitless choices. The competition among the companies increases and hence, the prices decreases rapidly in competition.

4. The quality of the products decreases - As the competition increases, prices are lowered and hence, low quality products are sold at low prices to gain the market share. This makes customers suffer the quality of the products.

The limitless options can be bad thing as it impacts the prices and quality.