Question

A. What is the Porsche's competitive strategy? In your answer, include two corporate policies that manifest that the company follows this competitive strategy.

B. What is your assessment of the overall industry attractiveness?

Answer 1

A. Competative strategy means future product portfolio, Porsche the sportscar of the future will blend the history and values of the Porsche brand with innovative technologies . The company's main objective is to achieve value-generating growth. Only by achieving such growth can we make sustainable investments in innovative technologies of new products. Porsche’s key competitive strategy continue to be with its research and development

Key points

A competitive analysis only requires basic research you’ll need to have some idea about porsche's and where to find their informations..and go through following steps

a. List porsche's Competitors

b. Write a Brief Overview

c. Know their Target Customers

d. List their Pricing

e. Their Marketing Strategy

B.Industrial attractiveness is the future profit potential of a market.Industrial attractiveness based on the number of competitors,their strength,margin,rate of growth in demand for its goods and services.An attractive industry offer solid,current or long-term profit potential .Industrial attractiveness influence many factors physical attractiveness,proximity,similarity,recipricity etc.