Question

What (generic) competitive strategy does Samsung pursue? Explain your answer using concepts discussed in the course so far and offer case facts to support your answer. Do you agree with this choice of strategy? In other words, is this the right strategy to compete in this industry? Explain.

Answer 1

SAMSUNG ELECTRONICS GENERIC STRATEGY IS BROAD DIFFERENTIATION,LOW COST,MARKETING,AND FOCUSES STRATEY. ACCORDING TO PORTER ,THE ADVANTAGES OF STRATEGIES WILL HELP TO ACHIEVE

COMPETITIVE ADAVANGTAGES COMPARED TO RIVALS HIS BELIEVES WHERE THAT INCORPORATING GENERIC APPROACH FOCUSES ON SPECIFIC AREAS OF A COMPANY THAT DIFFERENTIATES THAT CO AND ITS PRODUCTS FROM COMPETITORS.

SAMSUNG STNADS OUT IN THE MARKET ABOVE ITS RIVALS, PRIMARILY BECAUSE OF THERE MARKETING AND EMPASIS ON ELEGENT DESIGN WITH THE COMBINATION OF USER FRIENDLYNESS AND HIGH END BRANDING DIFFERENTUATES THE COMPANY

LOW COST LEADERSHIP : ITS PRICES ITS PRODUCTS LOWER THANM ITS RIVALS ANS COMPETIITORS WHICH HELPS PRICE SENSITIVE BUYERS

DIFFERENTIATION : IT DIFFERENTIATES ITS PRODUCT FROM ITS COMPANIES THROUGH ITS PRODUCTS

BUSINESS FOCUS STRATEGY : IT FOCUSES MAINLY ON THE SEGMENT AND DIFFERENT PARTS OF ITS BUSINESSES

I ACCEPT THE CHOICE OF THIS STRATEGY BY SAMSUNG AND ITS RIGHT STRATEGY TO COMPETE IN THE PRESESNT MARKET ...BECAUSE WE CAN FIND IT THROUGH ITS FINANCIALS AND CUSTOMER SHARE AND MARKET SHARE .WHICH WAS MOSTLY BECAUSE OF FOLLOWING THIS SGTRATEGY