Question

Select what you think is the proper blending of promotion methods in the state of North Carolina for the market-leading company in any industry of your own choice.

Answer 1

To understand the promotional techniques, we must first understand the demographics of the people living in the state. The state promotes a thriving business climate and the cost of living is also low. We can see people taking interest in many outdoor activities. Around the capital we can see business shining and thus many families and young professionals take that place to live. Some of the best universities around the world can also be seen situated here. Thus, knowing such a young culture environment, the promotional blend of what attracts customers the most is to be used. Thus the promotional strategies used by Compass Group USA for this state market are a blend of both Digital Marketing and Traditional way of Advertisement using Television, billboards and newspapers.

The company says that the millenials around the world and even the country or state expects the brand to communicate with them in their own language. They want a story, not a sell. Thus, these Gen Z people are drawn to authenticity and not to a traditonal sales method. Personalisation is the key here which is the reason focuses more on the needs of the people in the digital aspect as well. The company effectively believes to market their products and services across various segments like the digital approach for the young customers and traditonal approach for the older ones. The company believes that as digital marketing has its own benefits of personalising the products and needs as per the customers and showing them the relevant stuff they are interested in, the traditional method helps in making the older people understand in its own normal and simplied way. The unique strengths of each method has to be identified and used together to achieve effectivity and efficiency.