Question

First, think of an example of “nothing” that is quite present in your life. It can be an object, a place, or an activity.

Now, look for a “something” version of it.

• How easy or difficult was it to find it?
• Comparing the two versions, which one are you more satisfied with, and why?
• What does that say about the place of McDonaldization in your life?

Answer 1

• The "Nothing" part was rather an easy part as compared then "Something" part.  
• Why did that happen is because One quite know what is it that is not important which is quite there but it is somehow hard to understand which is the thing or a place with which you associate a meaning or attachment.

I think I am more satisfied with "something" part because of an attachment towards it and its feasibility. It is less hectic to reach and I have an idea about the place like what are the nooks and corners,

• what would be happening there according to the time of the day. I would say again that I am more comfortable around that place and spent some time there as compared to any other place.

McDonaldization is a concept which basically means the rationalisation of our daily lives and societies based on the characteristics of a fast-food chain like McDonald.

In other words It is a process where the principles of a fast-food restaurant would virtually dominate every aspect of society and on an extreme make every thing uniform.

• It is characterised farther divided into 4 points which are-  Predictability, Calculability, efficiency and control.

So, when putting my example I am following Predictability principle as I know what the place has to offer and the repetitiveness to place and the other principle is Efficiency which in this example means that I know what time it will take me to reach to a particular place and how effortlessly I could go to this certain place.