Question

CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. Read the following two articles: Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article. Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12%u201317. Click here to read the article. Compile two marketing proposals based on the marketing strategies outlined inWeek 2 assignment. Would either of the two marketing opportunities compliment the marketing strategy expressed in your proposal? Submit a 6- to 7- page Microsoft Word document detailing your views about including either, both, or neither of the two proposals in your marketing proposal. Specifically address the following: The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. How either or both of the opportunities compliment or conflict with the organization%u2019s current marketing strategy. What recommendations you would make to the CEO concerning the two proposals.

Answer 1

The question is not clear as some crucial information on the current marketing strategy of the Organization is missing as well as the two articles, however, I can guide you to how to approach to the question here as we need to address how the opportunities conflict and compliment the strategy.

-Marketing healthcare services to the mature marketplace

Here if the company's main product portfolio is in the domestic market, then these healthcare services could compliment the healthcare portfolio, as we can see this addition of healthcare services in mature markets can diversify the product portfolio.

However, in mature markets, there is a high amount of competition and in initial sponsoring of health care services can get very less market share, as the market is filled with matured competitors in the healthcare field.

Go for a SWOT analysis, S=Strengths, W=weakness, O=Oppurtunities, T=Threats.

After ploting the SWOT analysis we can see the difference in the market strategies along with their developments.

-Marketing healthcare services to the International Consumer

This is a different playing field for the company altogether, as there are several factors to be noted before entertaining a foreign consumer. Firstly, the competition will be less depending on the market that is entered by the company.

Product portfolio will be diversified as in the case of option 1. However, there are different risks as well.

Always conduct a PESTLE, P=Political, E=Economic, S=Social, T=Technology, L=Legal, E=Environmental.

Plot all the points accordingly to analyze what can complement and conflict according to the current market strategy and company vision and mission statements.

This is how this question can be approached, I would conduct the analysis but I'm missing key information So i'm guiding you on how to answer this question.