Question

Detailed explanation on this question of a disertation research

Developing a Survey / Questionaire. Describe a step by step approach how to plan to develop a Survey.

Answer 1

Following are the steps to be approached to develop a survey; these steps are as stated below:

• First, we should understand objective and purpose of doing each survey. Whenever, we do planning for a survey, we should understand the purpose and we should support various causes. For example: we could plan a survey as to understand how a product could be fitted in a new market, we could also perform a survey to understand demographic figure and psychographic figure of people.
• To plan for a survey, we must define target audiences. We need to specify such target area, industry associated and how a product can be allocated to target audiences in much effective way. Hence, planning a survey or designing such survey, we require defining Target market and audiences.
• Next, we should establish the communication plan, here; we should know that how we can reach target market and target audiences. We could take help of digital media, advertisement. We can also perform virtual meeting to reach the targfet audiences.
• Preparing scope statement and preparing break down of various purpose and causes.
• Questions are important part of survey, hence, we should develop necessary questions as needed for target audiences.
• We should build a draft plan, do review of such system and modify if anything is necessary. Once, we have done with such modification, such survey can be established.