Question

Explain how the four P's of marketing where implemented in the launch of the Apple Air Pods.

Report the product's success since the launch and how the four P's can be used in the future.

Answer 1

The four Ps of marketing are product, place, price and promotion.

PRODUCT

Air Pods are innovative because they are designed after thorough customer research. Apple likes to think it knows what customers want and for the most part, they do.

PRICE

Apple uses premium pricing for their products. Reason for the same is the innovation and technology in the products customers are fine with paying a higher price compared to some other brands. Same strategy was used for AirPods.
AirPods were premiumly priced costing more than double compared to other similar earphones.

PROMOTION

Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads were run when the product was first launched. Ads followed the same style using black backgrounds and white text with a white logo. Ads were simple and to the point, focusing on one key feature of their product.

PLACE (DISTRIBUTION)

Apple has strict guidelines as to who is allowed to sell (distribute) their products. To ensure control over distribution, Apple authorised certain stores to sell their product. This created exclusivity which might limit reach, however it also reinforced the high-end image of their products. Because of this exclusivity, Apple has lower distribution costs and is able to invest in other areas such as product research.

Apple product distribution includes:

• Apple Stores
• Online Apple store and App Store
• Authorized retailers such as Telecom Companies

Success if the AirPods-

Owing to its unique design and innovativness AirPods have established a niche in the market. The products has been hugely successful with everyone aiming to own it. So much so that many similar products have been launched by various other brands but none of those products have been able to reach the success witnessed by the AirPods.