Question

Apple Inc. is an American multinational technology company hired you as Marketing Manager of Saudi Arabian Region and you have to answer the below question from your own words:

a. Environmental Analysis (Conduct an environmental analysis that looks at and comments on Saudi Arabia and your network of business contacts, competitors and customers.)

b. Target Market Analysis (Identify the target market, describing how the company will meet the needs of the consumer better than the competition does).

Answer 1

a. Environment Analysis:
Political- Understanding whether the Saudi government is in favor of Apple entering the market. Is the government there stable or no?
Economic- Will the return in the market will be high or no. Checking inflation rates of Saudi, the value of their currency and exchange rates to be considered too.
Legal- Checking if Apple complies with all legal requirements and does not infringe any law of Saudi Arabia.
Social- Will importing the products or setting up the manufacturing unit will be beneficial. This depends upon the behavior of the people in Saudi,
Technological- Checking if the Saudi market is stable enough and ready for technological advancements or no.

b. Target Market Analysis:
The people in Saudi are rich and high-class people with huge spending and purchasing power. They look for technological advancements and hence penetration for Apple in Saudi Market will be good. The target audience can be the high-class merchants, businessmen, and employees who care about outward appearances. The competition in the Saudi market is not too high as not many high-end mobile brands are operating in the market and even Huawei too stopped its production in the country.

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