Question

First this is a very difficult question imagine a company hired u to produce a plan for the upcoming product (instand noodle)

u have 3k usd budget and the key point is promote online (facebook) and how to use psychology to attract more customer and raise awareness what is the strategy and how?what campaign will you come out? as detailed as possible for example ( using psychology of the human (greedy heart) like lucky draw )

two website facebook and youtube how will you do this campagin

Answer 1

Campaign strategies and plan for a new brand of instant noodles

A campaign, as defined, is, An operation or series of operations energetically pursued to accomplish a purpose: in our case: an advertising campaign for a new product - an instant noodle.

Questions to be answered before the campaign:

1. How is the current market trend for instant noodles?
2. Who are we targetting our product for?
3. What does the market need?
4. Which social media tools to use to launch the product campaign?

Based on the answers to the above questions, we need to market our product such that there is no other product that offers such a quality in the instant noodles umbrella.

Given the budget of 3000 USD, we need to come up with strategies to target the maximum number of users in our target group to try out our new product.

Some plans/strategies:

1. Brand the product
2. Give a catchy slogan
3. Create a teaser with a fun jingle
4. Make a quick humorous advertisement
5. Advertise the nutrition aspect of it
6. Focus on why it is better than the other noodles in the market and ensure in portraying it as the best in the market
7. Have supportive research or statistics to quote
8. Create a fun questionnaire
9. Announce giveaways and quizzes
10. Market the product with 'Buy 1 Get 1' during the initial kick off
11. Have attractive content that is click bait-y but still ensures in the target audience forming a good image about the brand
12. Focus on the affirmation part of the audience emotion
13. Create comparison tests with the top noodle brand and show proof of being the best
14. Invite people and make your content likes for it to go viral
15. Use funny images, emoticons and other trending tools on social platforms
16. Keep promoting the content to see the market trends swaying. The aim is to be talked about.
17. Find any reasons why the user may not click your content or ads - ensure that the reasons are minimized without affecting revenue.
18. Customize the content often by being creative
19. Time your hit into the social media platform
20. Use E-mails as a tool for getting people to visit the social media platform.

All of the above strategies can be used on both Facebook and YouTube.