Imagine you have been hired to manage the PR function for a startup company specializing in...

Imagine you have been hired to manage the PR function for a startup company specializing in environmental concerns and preservation. Develop a high level PR plan that will carry you through the first six months of the company's launch. Keep in mind initial startup tasks that might include reaching out to key stakeholders or customers, or explaining the nature of your company to others.

Expert Solution

In case of startup company role of PR (Public Relation) becomes more important because effective & efficient performance of employee who is handling PR function will affect company growth and existence in future time.

Thus we can say that PR officer should try to make a perfect match between interests of the company and interests of various stakeholders.

As per question, I have been hired to manage PR functions of a startup company, so in this situation I will work under a perfect planning which may include following points;

1. First of all I will identify main mission & vision of the company because this will help in understanding about what is my company is going to achieve in future time.

2. I will identify possible stakeholders in the market and within the company. These stakeholder may include; shareholders, lenders, employees, customers, society, banks & financial institutions, government and other authorities etc.

3. I will try to know the interests of various associated stakeholders because without knowing their interests & desires we can not work to fulfill these.

4. I will deliver plans & strategies of my companies in easy & understandable manner to the various stakeholders so that they can understand vision of the company and also can know about the way of working.

5. I will try to maintain a proper communication with all stakeholders so that their core issues can be taken into consideration by the management in real time. And they can be given reasonable solution.

6. I will always try to make all stakeholders ensure about the importance of environmental concerns and preservation. So that they can understand importance of my company. Apart from this I will also make them ensure that their motives can be meet out effectively & efficiently.

7. I will also focuss on the timely delivery of possible desired information, demanded by the stakeholders so that their trust can be maintain in the company and in the reporting sytem of the company etc.

jeff jeffy answered 2 years ago

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