Question

why are there so many issues and actions related to cell phone ads

Answer 1

The cell phone ads are usually so small a potential buyer need fingers like knitting needles and eyes like a hawk to interact with them. Thus this issue requires cell phone optimization of websites and “responsive” design, that lays the ad out differently depending on the device on which it is viewed on. Furthermore cell phone ads, as we know it today, was never built for the cell phone in reality. It was always media form built for passive and at few times even subliminal absorption usually when the user was doing nothing else. It’s an entirely a new channel, which needs a completely new format of contextually and spatially driven communications – a new language in marketing. The cell phone ads is not well suited to shot-gunning for awareness or attention. Also the advocates warn the concern on privacy. Targeted mobile marketing are needed to improve customization of ad content to reach relevant and interested customers. In customization of behavioral personal data, data mining, user profiling, and several other behavior watch tools are employed, and privacy advocates have raised concern on privacy infringement