Question

What internal resources and assets does JetBlue have, that may give it a competitive advantage? Critically discuss whether Jet Blue position is supported by its value chain and other internal resources. (800 words)

Answer 1

The internal resources and assets that JetBlue have that gave it a competitive advantage are :

a. It uses the best quality raw materials that are analyzed by their in house representatives so that only those materials are used to produce final products, due to which inbound logistics is one of the assets that have.

b. It has their own offshore stores also they are present in different countries for which they have tie ups with various shops there so that operations of the company does not get hamper due to the transportation issues.

c. They sell their products to the licensed seller in the local and international markets while also have agents in another countries to manage the selling aspect of the product.

d. Customer queries and feedback are valuable for them for which they have a customer service team which takes care of the customer loyalty and building the strong, lasting relationship with them.

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