Question

What internal resources and assets does JetBlue have, that may give it a competitive advantage? Critically discuss whether Jet Blue position is supported by its value chain and other internal resources. (35 marks- 800 words)

Answer 1

EXPLANATION:

Management and business partnership. You can build your brand on airways. They also have a competitive edge with a built-in or well-analyzed acquisition, efficient infrastructure. Leadership is now part of a worthwhile platform for David Neelaman. He also helps with the creative program for ticking. The selection of boeing 7373 in structural infrastructure, less training and maintenance costs are more economical and long-term.

Jet Blue has the following internal resources and assets, Strategically situated on the east side of JKF and Long Beach on the west shore serving two heavily populated areas in the US. Throughout the west and eastern coasts Jetblue is able to make the most of the many air travelers who visit the new York Area.Jetblue has enough financial resources, so it has the financial strength to compete with other companies, which in the United States are the largest low-cost carriers with passengers number Jetblue.

JetBlue workers have a strong technological and professional background-in addition to the knowledge they need to accomplish the goals of the company, they have a well-trained and skilled credential.Technology JetBle is a leading company in adopting the technology in its operations , for example using social media such as Facebook.

The Jetblue Low-cost model has a highly competitive and efficient business model, which, unlike its competitors, decreases operating costs and maintains an enhanced income. For instance, the use of the internal resources of JetBlue, such as its infrastructure, New York City, Long Beach hubs, a very new aircraft fleet which reduces the company's operating cost, uses the majority of fleets from the same provider to cut training costs.

The company has well-trained employees and ensures that its personnel department recruits and educates best employees . The company only supplies airplanes with reduced operational costs and is the industry's most competitive. New technology remains in place for the company. Such devices are used for the use of key business processes, such as incoming and outgoing distribution hubs, advertising technologies, consumer products, such as social networking, internal communication and customer support. The business uses these devices.