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In: Operations Management

Who are your organization’s competitors? What changes do you see in information technology where you work?

Who are your organization’s competitors? What changes do you see in information technology where you work?

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Expert Solution

Company- Indigo

Indigo company uses a combination of data analytics software and microbial treatments to sustainably grow common agricultural crops. Indigo has amassed data from plants and soils worldwide from different growing conditions, putting together an extensive collection of microbial specimens. Competitors are Vestaron, Apeel Sciences, Biorfarm, Omni Earth, Provivi, Agbiome, regional farmers who do conventional farming, small organic farmers, etc. these all companies are building the future of Organic Farming.

Organic farming company Indigo do not use conventional farming technology, they use data management tools that do not directly affect crops. Now company’s whole data management is done by information technology software. The use of information technology is continuously increasing and now company is more dependent on information technology than it was earlier. Information technology increases the productivity of the company and now with the help of information technology it can be connected the requirements or wants of consumers.


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