Question

How successful do you predict these recently proposed extensions will be? Why?

• Carlsberg, the beer brand, launches a male grooming line made out of beer

• Michelin (tires, mostly): car floor mats

• WWE (entertainment wrestling): theme park

• Victorinox (Swiss Army knife): camping and hiking equipment

Answer 1

The said names are very big brands and peopple across the globe are aware of them and their products or serrvices. This is something in their favour when they try to come up with something new but we should not forget "custimer is king" if they are not impressed things could ne a nightmare for any brands what so ever. I believe the proposed extention will be a good success for the company but let us deal with them individually -

Carlsberg case - Carlsberg is a brewing company from Denmark, some time ago they teamed up with Urtegaarden, which is a cosmetic producer. These beer shampoos are a limited edition which would last for some calculated time. This proposed extension is going to work as it has a linkage to the original brand; the shampoo has a real Carlsberg beer in it. According to research barley, hops and yeast are good for hair and skin as they are rich in Vitamin B and silicium. One more factors why it will be a success is youth, they relate to the brand and 67% people wished they might have an option to use beer products.

Michelin is a French type manufacturing company, as they are into rubber industry they know what product will fit into their business. I believe the proposed extension will work because they have their brand value, people will easily accept their new product. Something which was missing in the market which they have figured out and came up with car floor mats, one more crucial behaviour which can be a success milestone for the company is they are easy to wash, handle and operate.

WWE theme park – audience love the WWE entertainment industry and has been following it since a very long time. A theme park will definitely be at the centre of attraction due to entertainment zones built inside it.

Victorinox camping and hiking equipment - Same goes for the camping and hiking equipment gear created by Victorinox. They try to attract new customer segment with new innovative product. They have their brand value and if the product quality s good people will trust and link with them.

----------------------------------------------------------------------------------------------------------------------------------------------------------------------

Hi Dear,

It is my sincere effort and if your life the answer please gives an Up-Vote, this will definitely encourage me.

Thank You.