Question

1. Construct a complete multiattribute model for four local restaurants with a description of the restaurant. based on this, which would be the one you recommend to others? and the lest? why?

2. 4 product that might benefit from a two-sided message. why?

Answer 1

ATTRIBUTES	KFC (MAX=10)	BURGER KING (MAX =10)	SUBWAY (MAX =10)	MC DONALS (MAX =10)
PRICE	8	6	7	9
MENU	8	9	7	8
SPEED OF SERVICE	9	6	5	8
QUALITY	6	7	9	7
PARKING	7	8	9	7
TOTAL	38	36	37	39

1.Based on the above the table list it is been found that the highest point is for MC Donalds depening on the facilities provided,so it will be more perferable for the customers to opt for MC Donalds. As the major points that are more will be more in MC Donalds.

And the least from the above data isBurger king which is due to the less facilities that is provided to the customers. Customers do prefer to more to go to places that has more review and facilities.

2. The quality is the most important factor that can increase the business of any restuarant. If good quality is provided custoemers will be very much satisfied and that will also increase the credibility of the business.