MKTG 412 Marketing of services.

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The marketing of services is defined as those practices that are employed to market the services. The marketing of services is quite different than those of products. It is because products are tangible. However, services are intangible, perishable, heterogenous, and have inseparability. In many countries services add more economic values than manufacturing, agriculture, and raw materials combined. Especially in developed countries where service jobs have domination over products. Services are sold and consumed at the same time. They are not something that can be stored and used later. Thye cannot be touched so it becomes sometimes hard to sell them as services are bought from only the most reliable sources. Also, services are different for different people. No two people get the same service even if the provider is the same. They both will have a different experience. Therefore, the marketing of services is different and a bit complicated than the marketing of products.

keosha answered 2 hours ago

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